Longwoods International is a respected leader in marketing, advertising, and public opinion research.
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive consumer
choice and public opinion. We provide strategic guidance to help our clients evaluate their image, fine-tune
their campaigns, demonstrate accountability to budget decision-makers & make the most of their marketing dollars.
Forbes Magazine reported in March 2015 that, yes, we can survey consumers and directly see how a state or city’s advertising campaign works in influencing perceptions and ultimately in motivating travel. But are there other benefits in boosting the community’s overall image with the same audience?
President and CEO of Destination Marketing Association International (DMAI) Michael Gehrisch has commissioned Longwoods to develop a white paper about the “halo effect” of tourism advertising. The whitepaper will explore the ways in which tourism advertising goes beyond influencing travel, to improve public perceptions of the destination as a place to live, attend school, start a career or business, or purchase a home. Read More
The Pure Michigan campaign is delivering impressive results for our state, bringing millions of new visitors and their dollars to Michigan. It is because of the campaign’s positive impact on Michigan jobs, businesses and proven return on investment that I have made consistent and substantial funding for Pure Michigan a top priority of my administration.
Rick Snyder, Michigan Governor
Senior decision-makers use Longwoods research to stay ahead of market trends and evaluate the payback of their marketing programs.
Interested in finding out how we can make a difference to your marketing program?
Contact us today.