Longwoods International is a respected leader in marketing, advertising, and public opinion research. For over 30 years, we have assisted leading corporate and public sector clients with studies conducted across the Americas, Europe, and Asia.
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive consumer choice and public opinion. We provide strategic guidance to help our clients evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers, and make the most of their marketing dollars.
This article demonstrates through two compelling case studies, Pure Michigan and Philadelphia: With Love, that funding tourism promotion is a wise investment even in tough times, strengthening the local economy, creating jobs, and paying for essential government services. [...]
October 17, 2014 — The man behind the state’s ‘Pure Michigan’ campaign, George Zimmerman, has joined Longwoods International USA as its chairman.[...]
Discover the emotional hot buttons that drive consumers’ choice and align your image with their wants and needs […]
Shine a light on your campaign’s effectiveness and learn just how hard your marketing dollars are working for you. Fine tune your creative and media buy to enhance future ROI […]
“The Pure Michigan campaign is delivering impressive results for our state, bringing millions of new visitors and their dollars to Michigan. It is because of the campaign’s positive impact on Michigan jobs and businesses and proven return on investment that I have made consistent and substantial funding for Pure Michigan a top priority of my administration.”
– Michigan Governor Rick Snyder
Senior decision-makers use Longwoods research to stay ahead of market trends and evaluate the payback of their marketing programs. Interested in finding out how we can make a difference to your marketing program? Contact us today.