In choosing Longwoods, you also gain access to TrueSample™, the market research industry’s first quality-assured online sample.

Our primary supplier of online fieldwork, MarketTools, has taken the lead in an industry-wide initiative to objectively and measurably improve the quality of survey responses and online data sourced from panels.

Along with other members of the TrueSample™ Certified Partner Network, MarketTools, is committed to ensuring that every survey respondent is:

• Real: TrueSample™ validates all prospective panelists against extensive databases and objectively measured consumer demographics to assure that they are who—and where—they say they are.
• Unique: TrueSample™ certified panels undergo a rigorous de-duplication process to make certain that no respondent can enter a survey twice. TrueSample™ also makes use of digital fingerprinting technology to identify and eliminate professional survey takers.
• Engaged: MarketTools’ patent-pending data-validation technology identifies fraudulent behavior patterns while providing an objective measure of survey quality and engagement.

Read more about TrueSample™, click here.