Travel Michigan leader who oversaw Pure Michigan campaign to retire this week

When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually promoting the state as a vacation destination. If Travel Michigan were to ever get more funding, it needed to boost business, and Zimmermann knew it had to prove its case. By 2004, Travel Mic
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State Says Pure Michigan Campaign Drove $1.2 Billion Visitor Spending

A new report on Michigan’s 2013 tourism industry from the Toronto-based tourism research firm Longwoods International says the state’s Pure Michigan campaign drove more than 4 million trips last year, producing $1.2 billion in economic impact.   Read more on CBS Detroit
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Pure Michigan lures more out-of-state visitors; campaign targets Canada, Germany and England

Pure Michigan’s advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase of roughly 300,000 over 2012, according to a study released Tuesday at the Pure Michigan Governor’s Conference on Tourism held near Traverse City. “These res
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Pure Michigan campaign helped attract more out-of-state visitors this Fourth of July, hotels say

LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn and Suites in Mackinaw City would boast Michigan license plates, and 20 percent would come from out of state. Now, it’s more like 25-35 percent Michigan with the rest out-of-state, said Dan Trotochaud, own
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Pure Michigan results in $1.1 billion in 2012; Bay Region benefits also

The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million out-of-state visitors to the state, who spent a record high of $1.1 billion at Michigan businesses, according to a report by Longwoods International. The report found the Pure Michigan campaign g
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Pure Michigan Campaign Brought $1 Billion in Tourism in 2012

The “Pure Michigan” tourism campaign was a rousing success in 2012, according to new figures released on Monday. The report, compiled by research firm Longwoods International, estimated that the campaign resulted in 580,000 more trips to the state than in 2011, and generat
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Pure Michigan campaign big hit in 2012

Data from research firm Longwoods International LANSING, Mich. (WOOD) – The Pure Michigan campaign had its biggest impact to date in 2012, according to a research firm. Longwoods International specializes in tourism advertising return on investment. The group released its report
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Study: 2011 Pure Michigan Campaign Generated Record $1 Billion

LANSING — Last summer’s Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last year, where those visitors spent $1 billion at Michigan businesses, generating $70 million in Michigan tax revenue. That’s the word from a new study of the campaign by Longwoods Int
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Study: Pure Michigan ads attracted record number of out-of-state visitors

The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011, says Longwoods International, a travel consulting firm. (michigan.org) A state of Michigan-sponsored study finds that last summer’s Pure Michigan advertising campaign attracted a record number
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Ad campaign draws out-of-state travelers to Michigan

TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time travelers from outside the state and will be increasingly crucial as the industry seeks to expand, leaders said Monday. Representatives of tourism-related business, consultants and governme
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