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Travel Michigan leader who oversaw Pure Michigan campaign to retire this week

When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually promoting the state as a vacation destination. If Travel Michigan were to ever get more funding, it needed to boost business, and Zimmermann knew it had to prove its case. By 2004, Travel Michigan was contracting with the Toronto-based tourism […]

State Says Pure Michigan Campaign Drove $1.2 Billion Visitor Spending

A new report on Michigan’s 2013 tourism industry from the Toronto-based tourism research firm Longwoods International says the state’s Pure Michigan campaign drove more than 4 million trips last year, producing $1.2 billion in economic impact.   Read more on CBS Detroit

Pure Michigan lures more out-of-state visitors; campaign targets Canada, Germany and England

Pure Michigan’s advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase of roughly 300,000 over 2012, according to a study released Tuesday at the Pure Michigan Governor’s Conference on Tourism held near Traverse City. “These results demonstrate the effectiveness of Pure Michigan and provide a strong foundation for continued growth in Michigan’s […]

Pure Michigan campaign helped attract more out-of-state visitors this Fourth of July, hotels say

LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn and Suites in Mackinaw City would boast Michigan license plates, and 20 percent would come from out of state. Now, it’s more like 25-35 percent Michigan with the rest out-of-state, said Dan Trotochaud, owner of the 17-year-old hotel located less […]

Pure Michigan results in $1.1 billion in 2012; Bay Region benefits also

The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million out-of-state visitors to the state, who spent a record high of $1.1 billion at Michigan businesses, according to a report by Longwoods International. The report found the Pure Michigan campaign generated 580,000 more trips to Michigan in 2012 than in […]

Pure Michigan Campaign Brought $1 Billion in Tourism in 2012

The “Pure Michigan” tourism campaign was a rousing success in 2012, according to new figures released on Monday. The report, compiled by research firm Longwoods International, estimated that the campaign resulted in 580,000 more trips to the state than in 2011, and generated an additional $80 million in new business, according to reports by television station WOOD and other […]

Pure Michigan campaign big hit in 2012

Data from research firm Longwoods International LANSING, Mich. (WOOD) – The Pure Michigan campaign had its biggest impact to date in 2012, according to a research firm. Longwoods International specializes in tourism advertising return on investment. The group released its report Monday at this year’s Pure Michigan Governor’s Conference on Tourism in Detroit. Officials said Pure […]

Study: 2011 Pure Michigan Campaign Generated Record $1 Billion

LANSING — Last summer’s Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last year, where those visitors spent $1 billion at Michigan businesses, generating $70 million in Michigan tax revenue. That’s the word from a new study of the campaign by Longwoods International, a Toronto, Ontario consulting firm that specializes in measuring tourism […]

Study: Pure Michigan ads attracted record number of out-of-state visitors

The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011, says Longwoods International, a travel consulting firm. ( A state of Michigan-sponsored study finds that last summer’s Pure Michigan advertising campaign attracted a record number of out-of-state visitors to the state in 2011. The $14.2 million Pure Michigan campaign motivated […]

Ad campaign draws out-of-state travelers to Michigan

TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time travelers from outside the state and will be increasingly crucial as the industry seeks to expand, leaders said Monday. Representatives of tourism-related business, consultants and government officials were kicking off development of a five-year strategy for building on the successful […]

Investment pays off: ‘Pure Michigan’ brings in tax dollars

The state’s “Pure Michigan” campaign has been the source of both acclaim and angst. Touting Michigan’s year-round wonders to prospective visitors from throughout the United States and beyond, the tourism initiative has been praised as creative and effective. But it also has been the target of critics who don’t think a cash-strapped state government should […]

Michigan aims to take Pure Michigan campaign global

Now that the acclaimed Pure Michigan marketing campaign has boosted the state’s tourism profile nationally, Michigan aims to take the brand global. Or at least to test some ideas for luring more visitors from Europe and Asia. And why not? “With the number of flights into Detroit every day from Asia, and all the technical […]

Pure Michigan Tourism Campaign Brought In $1 Billion In 2011

After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the state tourism group Travel Michigan and the Michigan Economic Development Corporation revealed the campaign brought in a record $1 billion dollars for state businesses last year. And on Monday, the state announced a new advertising partnership with Coca Cola, which will […]

Tourism Leaders Express Appreciation To Lawmakers, Governor Snyder For Pure Michigan Funding

LANSING, Mich., Feb. 24, 2011 /PRNewswire-USNewswire/ — Tourism leaders thanked Gov. Rick Snyder and lawmakers for passage of legislation (HB 4160) providing a total of $25 million in funding for the Pure Michigan campaign.  The bill authorizes funding at those levels for the State’s 2011 and 2012 fiscal years. The legislation makes significant strides towards a long-term funding solution for the […]

Pure Michigan campaign recognized for research

The Pure Michigan tourism campaign has been recognized by a national research foundation. Travel Michigan announced Wednesday that pure Michigan won the prestigious David Ogilvy Award for Excellence in Advertising Research, awarded by the Advertising Research Foundation. “We are particularly proud of this Pure Michigan win because it recognizes the research driving the Pure Michigan […]

Pure Michigan Tourism Campaign Wins Top Award From Advertising Research Foundation

LANSING, MI — (Marketwire) — 03/23/11 — Pure Michigan was recognized by the Advertising Research Foundation last night in New York City. The Pure Michigan tourism campaign won a prestigious David Ogilvy Award for Excellence in Advertising Research. Pure Michigan’s advertising agency, McCann Erickson Detroit, shared honors with its media arm, Universal McCann, and research […]

Snyder OKs extra $10 million for Pure Michigan ad campaign

DEARBORN – Gov. Rick Snyder is sold on selling the state, signing a bill into law Thursday giving an additional $10 million into the popular Pure Michigan advertising campaign. In a state facing a $1.4 billion deficit in the coming budget year, Snyder said the tourism campaign has been one of its success stories. “It […]

Pure Michigan tourism campaign gets new lease on life

Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month and will pay for a spring-summer nationwide cable-TV ad campaign. Forbes magazine named Pure Michigan one of the top 10 travel advertising campaigns of all time. / January 2010 photo from McCann-Erickson Buoyed by a new governor’s confidence and a […]

Michigan legislators hear of ‘Pure Michigan’ success from testimony at Muskegon luge complex

NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign appears to be the kind of spending they can support. Matt Gade | Muskegon ChronicleState Rep. Frank Foster, R-Pellston, discusses Pure Michigan tourism funding as state Sen. Goeff Hansen, R-Hart, listens Thursday afternoon at the Muskegon Winter Sports Complex in […]

Pure Investment: Ad campaign pays off for Michigan

Pure Michigan ads deliver increased tourist dollars and revenue for the state Images of sparkling blue lakes, seas of sand and golden leaves dotting rolling hillsides will continue to lure tourists to Michigan as well as encourage residents to jump in the car and explore their own state — if the Legislature approves more funding […]

Pure Michigan campaign saved by lawmakers

Lansing, Mich. (WZZM) The Pure Michigan ad campaign will continue after state lawmakers approved money overnight for winter and spring advertising. The State House approved a bill early this morning that will free up an additional $10-million for the campaign. The money will come from the state’s 21st century jobs fund. Michigan tourism leaders said […]

‘Pure Michigan’ cancels winter campaign

Gov.-elect Snyder pushes for action from lawmakers Don’t look for those inspirational “Pure Michigan” ads next month promoting our state’s snowy wonderland destinations. They’re about to be canceled, Travel Michigan announced today. The reason? “Pure Michigan” is nearly pure broke. The Michigan Legislature has not restored the drastic funding cuts that saw the agency’s budget […]

Lawmakers look for way to afford Pure Michigan tourism ad campaign

Casey Jourden says the Pure Michigan TV ads — those dreamy, 30-second promos of vacation splendor — boosted business at least 10% at her new campground near Muskegon last year, even drawing travelers from the East and West coasts. “A lot of people have seen the advertisements who maybe wouldn’t have even considered a trip […]

Chopping Pure Michigan funding hurts tourism jobs

Imagine a state-funded program that creates and supports thousands of jobs and generates $2.86 in new sales tax revenues for every $1 invested by Michigan taxpayers. The program exists — at least for now: It’s the Pure Michigan advertising campaign. Unfortunately, Pure Michigan ads will go dark and the jobs and revenues they are generating […]

Pure Michigan Campaign Wins Top Awards

US Travel Association Honors Pure Michigan with Four Awards LANSING, Mich. — And the winner is…Pure Michigan, the state of Michigan’s official travel and tourism campaign. The Pure Michigan campaign brings home a record four Mercury Awards, Best State Tourism Television Commercials, Best State Tourism Radio Commercials, Best State Tourism Co-op (Partnership) Program, and Best […]