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Study says ads lured many to isles

The emergency $10 million advertising campaign that the Hawaii Visitors & Convention Bureau launched in 1997 to attack a slump in tourist arrivals paid off, according to a market study. The campaign brought in an estimated 695,000 people in the following 14 months and they spent $1.1 billion in the islands, generating $78 million in […]

Governor signs bill benefiting tourism industry

Gov. Cayetano signed S.B. 2259 Thursday to create the Hawaii Tourism Authority and to double tourism funding. The tourism fund will get 2.75 percent of the transient accommodation tax or approximately $59 million, more than double the $26 million previously budgeted.

Study: HVCB ads drew isle visitors

The $10 million that the state spent last spring on an emergency program to boost Hawaii’s waning tourism industry paid off handsomely, according to a study made public today. Altogether 3.2 million Americans and 5.1 million Japanese made plans to visit Hawaii between the beginning of 1998 and the end of June next year, said […]

State funds for tourism do pay off, study says

A Toronto consulting firm hired by the HVCB finds $7.9 million in spending led to $1 billion in revenue State spending on tourism promotion clearly pays off by boosting the flow of tourists and adding to state tax revenues, according to a consulting firm’s final report from a three-year study. The $7.9 million of taxpayers’ […]

State must develop goals if HVCB is to meet them

In a previous column, I wrote about establishing a stable, predictable source of funding for the Hawaii Visitors and Convention Bureau. With about 50 percent of Hawaii’s economy directly and indirectly dependent on travel and tourism, tourism marketing is the best investment government can make on behalf of its citizens, particularly small business. However, just […]