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Tourism tax examined

Tourism leaders point to Colorado, which lost an estimated $2.4B in visitation following tax defeat Editor’s note: This is part of an ongoing series regarding the 1 percent Tourism Community Enhancement District sales tax and the efforts underway to renew the tax in April. Local tourism authorities are hoping voters will approve the renewal of […]

Colorado sees record 57.9 million visitors spend $10.76 billion in ’11

Colorado claimed 2.7 percent of the U.S. travel market in 2011 for the first time since state funding evaporated during the 1990s.The state’s market share continued its slow upward climb last year, rising 0.1 percentage point and hitting the level last seen in 1992, before the state legislature ended a tourism sales tax for marketing. […]

Record visitation and visitor spending for Colorado and Denver in 2011

Colorado and Denver hosted a record number of vacationers in 2011. The annual survey by Longwoods International shows the state logged a record 57.9 million overnight visitors last year. But the one percent annual increase in visitation was eclipsed by a six percent increase in visitor spending, reaching a record $10.76 billion. Most importantly for […]

Longwoods Report: Colorado Tourism At Record Levels In 2010

The Colorado Tourism Office’s yearly study of Colorado’s travel and tourism market, conducted by Longwoods International, was released yesterday. After several years of decline, Colorado’s tourism industry had record gains in 2010. According to the 2010 report, a record 55.1 million people visited Colorado last year, a 6.1 percent increase from 2009. Visitors also spent […]

Colorado, Denver reap record visits in 2010

Go ahead, call it a comeback. Both Colorado and Denver saw record visitation and visitor spending in 2010, marking a full recovery from two years of economic turmoil. Luring a bigger slice of the country’s travelers, Colorado and its capital broke all kinds of records last year. According to a report released Wed nesday by […]

Tourism pleads its case to avoid budget cuts

Leaders ask lawmakers to direct their budget ax away from tourism funds. Tourism supporters from around the state rallied at the Capitol on Monday to help persuade lawmakers to spare tourism funding from the budget ax. As part of the annual “Colorado Tourism Day,” the group heard from the state’s top tourism players and legislators […]

Colorado Senate OK’s tourism funding for 2010

House Bill 1339 passes state Senate; bill would allocated $15 million to tourism promotion DENVER — The Colorado Senate voted Friday to fund the state’s tourism-promotion efforts to the tune of $15 million for 2010. The bill passed out of the state House of Representatives last week. This would be the second year in a […]

State Tourism Broke a Record in ’07

Visitors bring in more than $26 million per day While Colorado Springs ranks second only to Denver in terms of percent of overnight leisure trips, we are a distant second, so raising awareness of Colorado Springs to those visiting Denver is an opportunity we will continue to explore,” said Amy Long, director of marketing and […]

Travel to Colo., Denver rises 4%,

Spending on travel in the state was up 10 percent from 2006, and Colorado’s share of national travel also increased. Travel to Colorado and Denver increased 4 percent in 2007, and travel spending jumped 10 percent from the previous year to $9.8 billion. According to data released Tuesday, 2007 marked the fourth consecutive year the state’s […]

Seeking attention from, for Colorado

6 advertising firms vying for $19 million account to bring tourists to state. Among the national and local agencies considered by the tourism office is the one that hit the jackpot with “Only in Vegas.” What happens in Colorado stays in Colorado? R&R Partners, the Las Vegas agency responsible for the successful “Only in Vegas” […]

Reuteman: They came, they saw and they spent in ’05

Colorado’s tourism industry, long plagued by a lack of public funds for marketing, appears headed toward a very sweet spot. Tourism revenues, for Denver and the state as a whole, are showing significant increases, even as millions of tax dollars become available to market the state nationally. A report from the Colorado Tourism Office last […]

Colorado tourism hits record pace

Outside of Denver, the No. 2 urban market to deliver tourists to Colorado last year was Colorado Springs-Pueblo, according to a study released last week by a Canadian market research firm The major statewide news from the report, submitted by Longwoods International based in Toronto, showed that Colorado’s spending on tourism marketing campaigns appears to […]

‘Preferred’ visitors boost state tourism

Officials give credit to marketing for leap in U.S. ranking Colorado attracted a record number of visitors in 2005, reaping almost $1 billion in additional spending as it grabbed a bigger share of the most lucrative segment of the vacation travel market. A 6 percent jump in “marketable leisure visitors” – those lured by travel […]

CTO in the News: Visits to Colorado hit record in 2005 – Study

Colorado attracted 25.9 million overnight visitors in 2005, a record number of tourists for the state, according to a report released Wednesday by the Colorado Tourism Office. Colorado posted a 6 percent increase in the number of so-called marketable leisure trips, those where travelers are not coming on business or to visit family and friends. […]

Tourism package offers big dividends

State will spend $19 million to lure tourists here as part of a $26.5 million drive to create new jobs. Referendum C’s passage has made that possible. The $26.5 million economic development package signed by Gov. Bill Owens last week is a wise investment in Colorado’s future prosperity. It’s also a clear fruit of last […]

Touting tourism to fill coffers

On Monday, Gov. Owens signed a bill to increase tourism promotion. The measure is expected to translate into millions more in revenues. Colorado and communities statewide stand to benefit financially from $19 million earmarked to promote tourism marketing, perhaps generating more than $200 million a year in sales tax revenues, experts say. On Monday, Gov. […]

Tourism gets huge boost

Owens signs bill raising state’s promo budget to $19 million Gov. Bill Owens signed a bill giving the state’s tourism office a fourfold increase in advertising dollars, ranking Colorado among the top 10 states in terms of how much it can spend to entice visitors. The long-sought legislation was part of a sweeping $26.5 million […]

Owens approves tourism spending

DENVER – Every $1 spent on promoting Colorado brings in more than $12 in new tourism spending, according to industry leaders – a good investment under any circumstance. Many are excited about a bill signed by Gov. Bill Owens on Monday that will pour $19 million into marketing Colorado’s mountains and tourist attractions to the […]

Bills sink green into tourism

Economic-development package earmarks $19 million to attract more visitors to state. Officials plan worldwide ad campaigns. Other legislation to be signed by the governor will help biotechnology and job creation. Dozens of Colorado communities, businesses and groups are poised to benefit with Gov. Bill Owens’ expected announcement today of a $26.5 million economic-development package. Among […]

Tourism bill would nearly quadruple funding

Local tourism industry officials are excited about the prospects for passage of a long-sought bill that would nearly quadruple Colorado’s tourism promotion spending. “It’s going to be a tremendous value to the tourism economy,” said Kevin Schneider, owner of Glenwood Canyon Resort and Rock Gardens Rafting in No Name, and a member of the Colorado […]

Tourism good for the valley

Great news! Each Coloradoan reduced their tax bill by $115 this year according to the 2004 Longwoods study. This equates to $460 in savings for a family of four. That’s right, it’s a reduction in taxes paid for by the tourists that visit our state. Tourism is vital to the stability and economic growth of […]

Best Practice awards in tourism and destination management announced

Georgia Tech’s Economic Development Institute (EDI) has announced the winners in its second-round competition for best practices in tourism and destination management. A follow-up to its 2002 collection of best practices, this effort helps the local, state, national and international tourism and destination management industry adopt successful approaches in the areas of research, funding, professional […]

New Colorado tourism office proposal gets early approval

The divided efforts of Colorado’s tourism marketing apparatus may soon be brought together after the state’s General Assembly tentatively approved plans for a new state tourism office. House Bill 1224 would create a 13-member Colorado Tourism Office that would use a combination of state and private funds to help attract visitors to the state. The […]

A state without a tourism budget is a state that’s missing the ski train

`For every dollar the state of Maine invested last year, they got back $11 in taxes,” said Bill Siegel, whose Toronto-based firm, Longwoods International, conducts tourism research for dozens of North American clients, including the Colorado Tourism Board and the Colorado Travel and Tourism Authority. Read more …

Hospitality industry lobbies state for funds

Denver and Colorado tourism may be up, but the hospitality industry says it needs state funding for tourism promotion and is focusing its efforts on convincing state legislators that tourism promotion dollars should be a line item in the state’s budget. Lobbyist Bill Artist, who is working with the Colorado Tourism Board and the Colorado […]