ROI study illuminates opportunity to increase efficiency of media mix and optimize ROI for leading automotive manufacturer...

Mandate Objectives/Purpose:

To determine:

• Overall campaign effectiveness
• Bottom-line ROI
• Media efficiency
• Message relevance
• Impact on overall brand health

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National brand increases ROI from zero to 26:1

Mandate Objectives/Purpose:

• Quantify current campaign effectiveness & establish benchmark - ROI
• Identify segment, messaging and market opportunities
• Identify channel priorities
• Work with existing communications partners to insure successful translation of strategic research, positioning and marketing recommendations
• Determine post bottom-line advertising impacts - ROI

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Create a "brand within a brand" - Finger Lakes Wine Country, New York

Mandate Objectives/Purpose:

• Increase tourism revenues within a Tri-County area of upstate New York
• Reposition the region to better reflect its assets and quality of life
• Assist local industries in attracting and keeping top-notch employees
• Build awareness for the second largest wine-producing region in the U.S.
• Create an insurance policy for $65 million investment

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