Travel & Tourism Research
Longwoods has been a leader in tourism research since 1985, when we conducted the largest ever study of American travel behavior. That tradition continues today with Longwoods Travel USA®, the largest ongoing study of the nation’s business and leisure travel.
Each quarter, we invite 500,000 members of a high quality online consumer panel to participate in an extensive survey concerning the trips they have taken in the past three months.
That’s 2 million panelists annually!
Our award-winning research is used by destinations, associations and corporations to profile visitors, develop brand strategies, and evaluate and optimize marketing programs.
With Travel USA® you will learn:
Featured Case Study
Documenting research that spans more than 20 years, this case study provides a quintessential demonstration of the financial value of marketing.
DMO Survival Tool Kit
Attention DMOs, CVBs and CVAs! Get the research you need to show the relationship between destination promotion and economic development.
- Who is traveling to your destination
- Who they traveled with
- How much they spent
- The main purpose of their trip
- How far in advance they planned and booked their trip, and the tools they used to do it
- When they traveled, and how long they stayed away
- Transportation
- Accommodations
- Activities enjoyed on their trip (30+)
Contact us today for a complete list of our survey content.
Our flexible research programs include visitor profiling, image research and tourism ROI.
- Who is traveling to your destination
- Who they traveled with
- How much they spent
- The main purpose of their trip
- How far in advance they planned and booked their trip, and the tools they used to do it
- When they traveled, and how long they stayed away
- Transportation
- Accommodations
- Activities enjoyed on their trip (30+)
Contact us today for a complete list of our survey content.