Longwoods International

Brand Strategy & Image Research

Brand Analytics

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Discover how you rate relative to your competition.

Consumer Insight

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Learn which ‘hot buttons’ are motivating your consumers.

Strategic Messaging

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Leverage your knowledge to build more powerful messages.

Want to know if your campaign is hitting the hot-buttons that matter most to consumers?

For over 30 years, Longwoods has assisted its clients with many challenging assignments involving branding and image enhancement:

  • Changing the perception of fish from fussy and hard to prepare, to North America’s delicious and nutritious consumer choice
  • Enhancing the image of America overseas for the U.S. Dept. of Commerce
  • Branding America’s capital, Washington DC (“Power Trip”)
  • Updating the I ♥ NY brand
  • Creating a new wine region - - - Finger Lakes Wine Country
  • Developing the brand strategy for many other destinations brands, such as:

Using our proprietary methodology rooted in the science of experimental psychology, our image research uncovers the “hot buttons” – often sub-conscious and usually emotional – that are the true drivers of consumer preferences and purchase behavior.

Contact us today to find out how we can make a difference to your marketing campaign.

Fine-tune your campaign by discovering the ‘hot buttons’ that are the true drivers of consumer choice.

Case Studies: Image Research in Action

Canada, The World Next Door

Learn how the Canadian government used Longwoods research to turn around a declining tourism sector and changed the image of Canada in the minds of US travellers.

Hawaii, The Islands of Aloha

Learn about how one of America’s premier destinations uncovered hidden motivators for travel and created a campaign that generated, in a single year, over $75 million in tax revenue for the state.

The research conducted by Longwoods was fundamental to building Destination DC’s brand architecture. They delivered a roadmap to launch and sustain what has by all means been a great success.

William Hanbury, President and CEO, Destination DC

Launch a campaign that produces measurable ROI

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Our research has demonstrated that when creative pushes the right emotional hot buttons, it can be as much as 100 times more effective in terms of return on investment than when it misses the emotional mark.

When combined with Longwoods R.O.Eye accountability research, Brand Strategy research enables our clients to:

  • Launch strategic campaigns
  • Evaluate their creative and media buy
  • Guide and continually refine their marketing strategies to stay ahead of marketplace trends