Some studies identify the wants and needs of existing and potential customers, others predict the behavioral response to communications exposure, or track communications impacts over time.
At Longwoods, our focus is on the development and deployment of leading-edge methodologies that go beyond typical diagnostic tools and short-of-sales measures. We believe that successful branding is not something that can be compartmentalized, but rather, must be evaluated in a holistic context and viewed as an iterative process.
Our suite of products is designed to dovetail with one another thus maximizing cost efficiency, and, in the end, ensuring actionable insights that yield results.
Unlike most research firms we're a consulting based organization, and pride ourselves on being innovators. We're not limited to the status quo, but always trying to go deeper in pursuit of solving the toughest client challenges. Our approaches illuminate drivers that support deeper analyses thus providing a holistic perspective on what's working, what's not and what can be done to enhance future campaign impacts on sales. Our analyses are dynamic, and we respond to the data, utilizing a broad and deep toolbox of techniques to explore at the very different and multiple levels/dimensions necessary to provide the insights you and your client seek.
Following are our products and services that have been embraced across numerous categories including but not limited to tourism, automotive, financial services, packaged goods, retail, beverage, etc.
Award-Winning Methodologies
In practice, our award-winning methods have allowed clients to get under the hood and truly understand critical drivers necessary to deliver bottom-line behavioral and attitudinal changes, or incremental sales. These methods have been proven through 1000s of studies throughout North America, Europe, and the Pacific Rim over the last 25 years.
Longwoods R.O.EYE™
The Longwoods R.O.EYE™ model is an ideal example of this achievement. Recognizing that there is a context in which all marketing activities operate, and that this changes by market and over time, the Longwoods R.O.EYE™ model is arguably the holy grail of image, branding and accountability research. It combines the merits of a modified, in-depth image and branding study with a set of unique field techniques and control procedures, allowing us to provide a defensible measure of the incremental impacts of communications/marketing campaigns on brand health, messaging impacts, product delivery and the incremental changes in behavior, and/or bottom-line sales all in one study. See campaign ROI for more details.
