The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than "tourism." Thus, there is no longer a rational reason for public & private sector interests to view DMOs as just "those tourism people."
I’ve known Bill Siegel for a long time. He and his firm Longwoods International have been tracking the performance of the advertising campaigns of countries, states and cities for over 25 years. So when he called me up and said, “Can we get together? I’ve got some really interesting n
LANSING, MI – The man behind the state’s ‘Pure Michigan’ campaign has joined the firm that the state contracts with to monitor the brand’s success. Travel Michigan is part of the Michigan Economic Development Corporation (MEDC). George Zimmermann was vice presi
Toronto, ON, October 14, 2014 — George Zimmermann, who headed Travel Michigan until his retirement last April, has been named Chairman of Longwoods International USA Inc., the U.S. affiliate of leading tourism research firm Longwoods International, based in Toronto. Zimmermann l
New Mexico didn’t attract many more tourists in 2013 than it did in 2012, but it did attract bigger spenders. State visitation inched up just 0.63 percent last year, according to new tourism numbers Gov. Susana Martinez is scheduled to announce today in Roswell. Data show that 32.2 mi
Ohio recorded 195 million visits in 2013 – both leisure and business — the most in at least 10 years, and an increase of 2.6 percent from the year before, according to new research commissioned by TourismOhio, the state’s marketing arm. According to the research, conducted
From an interview with Randy Fiveash, director of the Connecticut Office of Tourism: “We leverage data from trusted entities like the state Department of Labor, visitation numbers from industry partners, hotel data from Smith Travel Research and industry benchmarks from the like
“Spending on day trips is not inconsequential. You want to be able to capture that market,” said Ann Dee Johnson, vice president of Longwoods International Research, which started researching tourism in 1985, helping Canadians understand the American traveler. Longwoods now has prepar
originally published in The Sawyer County Record (
A study conducted by Tourism Economics shows the impact of tourism on the state’s economy was $17.5 billion in 2013, up 4 percent from the previous year. “The travel and hospitality industry continues to be an important and strong performing sector for Wisconsin’s economy,” said Gov.