Longwoods has over 25 years of experience in the field of image and branding research in a variety of categories in both the qualitative and quantitative arenas.

Our work has spanned 34 U.S. states, numerous Canadian provinces, and six countries, including South America, the Pacific Rim and Europe. 

We employ a unique approach in determining what is important in terms of motivating attitudinal and behavioral shifts, brand preference and choice.  While other research companies simply ask the respondent what is important, Longwoods uses an indirect approach. 

"We get below the surface veneer of data, and uncover the true consumer hot buttons for brand choice." 

We have found over time that direct questions often lead to misleading answers and insights.  For instance, when people are asked directly if advertising influences, them they generally say “no!”  Left brain, rational, socially acceptable responses tend to dominate, where it’s often difficult to articulate the underlying emotion-driven reasons for choices and actions.

In our predictive modeling approach, we also get below the surface veneer of data, and uncover the true consumer hot buttons for brand choice.  This approach has proven to be highly useful to our clients and their agencies in developing campaigns with truly compelling messages that will motivate brand preference, attitudinal or behavioral shifts, intent to purchase, and/or sales.