Experience Categories:

For more than 25 years, Longwoods has provided superior marketing intelligence to guide the strategic direction of our clients’ marketing programs.  We specialize in research-based strategies for destinations, corporations and public affairs clients.  While based in Toronto, our research and client base has spanned North America, Europe, and the Pacific Rim.  We have worked for clients in six countries, 34 U.S. states, and eight Canadian provinces.

The Longwoods R.O.EYE™ method for quantifying the impact/ROI of marketing and communications campaigns has been embraced by numerous industries, critically evaluated by economists and academics, and received numerous awards for best practices from industry associations and economic development institutions.  It is for this reason that Longwoods is rapidly emerging as a leader in delivering a simpler, more inclusive, single-source, consumer-centric method for measuring and optimizing campaign ROI, not to mention its substantive cost savings to other known approaches.

Our client list continues to blossom in all directions with global leaders in CPG, banking, retail, telecom, insurance, technology, pharmaceutical, lottery and gaming, consumer appliances, travel and tourism, government services and automotive throughout North America.

Our experience encompasses multiple product categories:

• Arts & Culture
• Automotive
• Beer
• Consumer Packaged Goods
• Consumer Appliances
• Cruise Lines
• Education
• Energy
• Entertainment
• Financial Institutions
• Government
• Hotels/Resorts
• Lottery & Gaming
• Parcel/Courier Companies
• Pharmaceutical
• Public Policy & Communications
• Retail
• Retail Banking
• Technology
• Telecommunications
• Tourism: Countries, States & Provinces, Municipal & Regional, Trade
• Transportation