Ad Trac is a biannual series of studies designed to monitor attitudes and opinions of senior members of the advertising/communication and media client community.

It allows participating agencies to audit their performance as seen by their own clients, and also to assess how they are perceived within the community at large.

Originally started in Toronto in 1989, the series gradually expanded to include Vancouver and Calgary, and in 2005 now covers all of Canada.

The studies have a general industry section sponsored by the Canadian Marketing Association (CMA).  This allows members of the community to assess trends within the business, an invaluable asset in an era of such sweeping challenge and change.

Longwoods International is Ad Trac’s sole owner and operator.