Ad Trac is a biannual series of studies designed to monitor attitudes and opinions of senior members of the advertising/communication and media client community.
It allows participating agencies, communications firms and media shops to audit their performance as seen by their own clients, while also assess how they are perceived within the community at large.
The studies also have a general industry section providing insights into changing client issues and concerns as well as what’s on clients minds when it comes to selecting a new communications partner or media agency, allowing subscribers to assess trends within the business, proving to be an invaluable asset in an era of such sweeping challenge and change.
Originally started in Toronto in 1989, the series has gradually expanded to now include Vancouver, Toronto, Montreal and Quebec City in 2009, and on occasion has been expanded to other cities across Canada based on subscriber interests.
2009 Ad Trac Study Highlights:
Field Date: November 2009
Subscriber Confirmation of Participation: Early September 2009
Subscriber Questionnaire Review & Input Sessions: Late September 2009
Draft Reports to Subscribers: February 2010
The 2009 Study will be centered on the following:
- Subscriber Performance Ratings - based on the opinion of the clients of each communications and media agency
- Subscriber Perception Ratings - based on the perceptions of the clients of all other communications and media agency
- Awareness/Consideration - which indicates the relative positions of Vancouver, Toronto, Quebec and Maritime communications and media agencies
- Industry Issues - an analysis of general and emerging issues facing the industry and an assessment of their relative importance and industry performance
The relevance and potential benefit to Canadian communications firms, large and small, international and local, ad agencies and media shops is our focus. We continue to evolve the questionnaire content to address those issues of utmost importance to domestic and internationally aligned clients to insure that Ad Trac provides a meaningful perspective and evaluation for today’s Canadian market context delivering...
- Agency rankings of familiarity & consideration (Aided & Unaided)
- In-depth agency performance rating
22 years of tracking and trending - In-depth analysis and trending of business & industry issues
- Benchmarking agencies against several criteria, and industry trends
- Verbatim comments shared in summary and specifically reported to the clients’ agencies
- Supplementary Media Industry analysis
- Comprehensive coverage of the industry
- Representative cross-section of industry decision makers and influencers
Longwoods International is Ad Trac’s sole owner.
