Corporate Philosophy & History:
"Most people stop at the surface veneer of data....and think they've found the answer. But often the truth is really underneath all that. You just have to know how to look for it."
Longwoods was founded in 1978 on these principles by Dr. Bill Siegel, and since then this underlying corporate philosophy has guided our work in over 34 U.S. states, throughout Canada, and a number of foreign countries in the Americas, Europe, and the Pacific Rim.
We specialize in advertising research, from strategy development to measuring the return on investment of marketing campaigns. Our experience encompasses many product categories, including automotive, telecommunications, computers, packaged goods, retail, beer and wine, financial services, government services, and travel.
Longwoods has also been tracking travel in America since 1990 and the Longwoods Travel USAź program is currently the largest ever ongoing survey of American leisure and business travel.
Unlike most research firms we're a consulting based organization, and pride ourselves on being innovators. Our research is designed to illuminate what's working, what's not and what can be done to enhance your bottom line.