Corporate Philosophy & History:

"Most people stop at the surface veneer of data....and think they've found the answer. But often the truth is really underneath all that. You just have to know how to look for it."

Longwoods was founded in 1978 on these principles by Dr. Bill Siegel, and since then this underlying corporate philosophy has guided our work in over 34 U.S. states, throughout Canada, and a number of foreign countries in the Americas, Europe, and the Pacific Rim.  We specialize in advertising research, from strategy development to measuring the incremental bottom-line impacts or return on investment of marketing campaigns.  Our experience encompasses many product categories, including automotive, telecommunications, computers, packaged goods, retail, beer and wine, financial services, government services, and travel. 

Unlike most research firms we're a consulting based organization, and pride ourselves on being innovators. We're not limited to the status quo, but always trying to go deeper in pursuit of solving the toughest client challenges. Our approaches illuminate drivers that support deeper analyses thus providing a holistic perspective on what's working, what's not and what can be done to enhance future campaign impacts on sales. Our analyses are dynamic, and we respond to the data, utilizing a broad and deep toolbox of techniques to explore at the very different and multiple levels/dimensions necessary to provide the insights you and your client seek.

Corporate Mission:

To continually bring unparalleled bottom-line market insight to bear on clients' businesses through innovative, yet proven image, branding and ROI/accountability research, thus providing a higher level of certainty to the strategies necessary to grow their businesses through optimizing marketing/communications efforts.