Email: bsiegel@longwoods-intl.com
Mobile: (416) 301-1623

Bill received his PhD from the University of Michigan in 1970, and taught psychology, research methods and statistics at the University of Western Ontario and the University of Western Australia, where he was Distinguished Visiting Lecturer. He switched to market research in 1976, when he was invited to design and manage a multimillion dollar advertising ROI study for the CEOs of the telephone companies across Canada.

Since founding the Longwoods Group of Companies in 1978, Bill has consulted to leading Fortune 500 companies and governments around the world.

His work has been cited in broadcast and print media, including USA Today, Newsweek, the New York Times, and The Times of London. He is a regular speaker at governors’ conferences and meetings, such as the Advertising Research Foundation, the American Marketing Association, the Brookings Institution, the Bureau of Broadcast Measurement, the Economic Development Administration, the European Society of Marketing Research, and the Public Relations Society of America.

Bill has served on boards for a number of organizations, including Georgia Tech, Waterloo University, Ryerson University, and the Travel and Tourism Research Association. He was commissioned as Honorary Citizen of New Jersey by Governor Florio for his work helping market that state.

Email: tcurtis@longwoods-intl.com
Mobile: (416) 571-7956

Tom is a graduate of York University in Toronto, with a degree in Economics.  He brings many years of tourism experience to Longwoods. He was Director of Operations and Finance for a major theme park in Toronto, where he managed a staff of over 1,000 people involved in food service, retail sales, attractions, concessions management, finance, capital development, and corporate sponsorship.

For eight years, Tom was a management consultant specializing in tourism. His clients included resorts, attractions, and destination marketing organizations. His consulting focus was in market research, tourism development and tourism marketing strategies, financial analysis, and accountability research.

Tom joined Longwoods in 1996 as a project director specializing in the tourism sector.  He has a wealth of experience in visitor tracking research and advertising effectiveness research and has been invited to speak at numerous Governors’ conferences on Tourism across the US as well as the Travel and Tourism Research Association and the Tourism Industry Association.

Email: mderdman@longwoods-intl.com
Mobile: (416) 578-6602

Michael is a rare breed, being equally comfortable moderating focus groups --- he has conducted many hundreds of group discussions across North America --- or conducting statistical analysis of large-scale image, branding and ROI surveys.

As Senior Vice President of Research for Longwoods, Michael oversees all research projects undertaken by the company, including study design, methodological issues, questionnaire design, and data analysis.

Michael has an Honors B.A. in economics from the University of Toronto, and began his career working with two leading financial institutions and the Financial Post. Since 1979, he has applied his analytical skills to market research, progressing to senior positions with three major research companies prior to joining Longwoods.

He has personally directed numerous image, branding and accountability/ROI research projects for our clients.

Email: anndee@longwoods-intl.com
Mobile: (602) 421-2109

Longwoods International is pleased to announce that AnnDee Johnson has joined our team as Vice President. She comes to us from her most recent role as Principal at Eos Market Intelligence, a consulting firm specializing in research and strategic planning for destinations.

AnnDee brings a wealth of tourism, research, and management experience to Longwoods. In her seven years as the Director of Research and Strategic Planning at the Arizona Office of Tourism, she launched the first-ever comprehensive analysis of the economic impact of travel in that State. She went on to build a respected research program to support Arizona’s $19 billion travel and travel industry.

Before that, AnnDee was Vice President of Marketing Communications for the German-owned computer hardware company, ICP vortex Corporation.  After Intel acquired the company, AnnDee was named Senior RAID Product Marketing Engineer. She also served Executive Vice President at the World Trade Center Arizona.

AnnDee has served on numerous travel industry boards and committees, including the Travel and Tourism Research Association’s (TTRA) International Board of Directors, the VisaVue Travel Task Force, State/Provincial Research Listserv Advisory Committee, and the National Council of State Tourism Directors’ Domestic Visitation Vendor Review Committee. In 2009, she was Program Chair for the TTRA International Conference. In addition, she is an invited speaker at governor’s and industry conferences.

AnnDee holds a doctorate in Germanic Languages from the University of Texas at Austin and a Master of International Management degree from the Thunderbird School of Global Management.