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State (ND) gets return on tourism spending
April 1, 2011
The state of North Dakota spent $1.94 million promoting tourism last year and received $176.9 million in visitor spending in 2010. “It cost $1.88 to generate one trip to North Dakota,” said Tourism Director Sara Otte Coleman. “Research shows that our investment is paying off.” Anything under a ratio of $2 per trip is considered [...]