Archives › 2011 › March
Pure Michigan campaign recognized for research
The Pure Michigan tourism campaign has been recognized by a national research foundation. Travel Michigan announced Wednesday that pure Michigan won the prestigious David Ogilvy Award for Excellence in Advertising Research, awarded by the Advertising Research Foundation. “We are particularly proud of this Pure Michigan win because it recognizes the research driving the Pure Michigan [...]
LANSING, MI — (Marketwire) — 03/23/11 — Pure Michigan was recognized by the Advertising Research Foundation last night in New York City. The Pure Michigan tourism campaign won a prestigious David Ogilvy Award for Excellence in Advertising Research. Pure Michigan’s advertising agency, McCann Erickson Detroit, shared honors with its media arm, Universal McCann, and research [...]
Snyder OKs extra $10 million for Pure Michigan ad campaign
DEARBORN – Gov. Rick Snyder is sold on selling the state, signing a bill into law Thursday giving an additional $10 million into the popular Pure Michigan advertising campaign. In a state facing a $1.4 billion deficit in the coming budget year, Snyder said the tourism campaign has been one of its success stories. “It [...]