Archives › 2011 › February
Consultant: Finger Lakes Wine Country advertising campaign well worth the investment
CORNING — A recent marketing campaign by Finger Lakes Wine Country was highly successful, according to a consultant who recommends staying the course in 2011. Michael Erdman, senior vice president of Toronto-based Longwoods International, reported to representatives of Finger Lakes Wine Country and other local tourism organizations Tuesday on the effectiveness of the 2010 campaign, [...]
Pure Michigan tourism campaign gets new lease on life
Pure Michigan is pure lucky. Pure Michigan money paid for regional winter advertising this month and will pay for a spring-summer nationwide cable-TV ad campaign. Forbes magazine named Pure Michigan one of the top 10 travel advertising campaigns of all time. / January 2010 photo from McCann-Erickson Buoyed by a new governor’s confidence and a [...]
Michigan legislators hear of ‘Pure Michigan’ success from testimony at Muskegon luge complex
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign appears to be the kind of spending they can support. Matt Gade | Muskegon ChronicleState Rep. Frank Foster, R-Pellston, discusses Pure Michigan tourism funding as state Sen. Goeff Hansen, R-Hart, listens Thursday afternoon at the Muskegon Winter Sports Complex in [...]