Washington’s New Slogan: Power Hungry

“What happens when Washington goes looking for a new identity?

Officials just couldn’t get past the city’s image as a magnet for the power hungry, so they decided to embrace it.  The result, revealed this morning: ‘Create your own power trip.'”

Read the whole article at Condé Nast Portfolio.com

More about D.C.’s new campaign at….

The Washington Post

“More than 15 million people will visit Washington this year and bring $5.24 billion in revenue to the city and its business, according to tourism officials, who want to increase their marketing budget by $10 million over a two year period….”

Washington Business Journal

“Spearheaded by Destination D.C. (formerly the Washington, D.C. Convention & Tourism Corp.), the $2 million campaign comes after more than a year of research and consumer testing and aims to better position the city against competitors such as Las Vegas, New York, Boston and Orlando… “


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