Archives › 2006 › May

There was a moment when Gary Vikan was sitting on the 12th floor of the Legg Mason building last fall looking at a dizzying array of charts and numbers. The charts were designed to convey the feelings and attitudes outsiders had of the great city where he lived and worked. But he was dumbstruck. Apparently [...]

The Baltimore Area Convention and Visitors Association (BACVA) has unveiled a major new branding and marketing initiative to attract visitors to Baltimore. The brand platform is designed to raise Baltimore’s awareness with the traveling public by positioning the city as a unique, exciting and desirable destination for leisure travel, conventions, meetings, day-trips and group tours. [...]