Archives › 2006 › March
Study Shows Travel Michigan Advertising Very Effective
Advertising in the Chicago, Cleveland and Indianapolis markets during the 2005 summer and fall seasons delivered a significant return on investment (ROI) according to a recent study conducted by Longwoods International, a research firm specializing in tourism advertising return on investment. Travel Michigan, the State’s official agency for the promotion of tourism, today announced the findings of the study evaluating the impact of the Travel Michigan’s [...]
(BALTIMORE, MD) – The Baltimore Area Convention and Visitors Association (BACVA) unveiled today a major new branding and marketing initiative to attract visitors to Baltimore before BACVA members and stakeholders at the Hippodrome Theatre. The brand platform is designed to raise Baltimore’s awareness with the traveling public by positioning the city as a unique, exciting [...]
Tourism good for the valley
Great news! Each Coloradoan reduced their tax bill by $115 this year according to the 2004 Longwoods study. This equates to $460 in savings for a family of four. That’s right, it’s a reduction in taxes paid for by the tourists that visit our state. Tourism is vital to the stability and economic growth of [...]
The North Dakota tourism industry hits $3.4 billion in economic activity, according to NDSU. A $1.08-million investment in North Dakota tourism advertising brought $88 million to the state in 2005, according to research by Longwoods International, a leading travel industry market research company. Each dollar spent on paid media in 2005 brought in more than [...]