Archives › 2004 › March
Edelman, M&C Saatchi and BVK form “Dream Team” Visit America Alliance To Represent Federal U.S. Tourism Marketing Initiative
The Visit America Alliance, made up of lead contractor Edelman, M&C Saatchi, and BVK was awarded today the $6M Department of Commerce contract for integrated advertising, marketing and public relations. The reward is the first federal initiative in nearly a decade for marketing the United States as a destination. The campaign will focus on attracting [...]
Georgia Tech’s Economic Development Institute (EDI) has announced the winners in its second-round competition for best practices in tourism and destination management. A follow-up to its 2002 collection of best practices, this effort helps the local, state, national and international tourism and destination management industry adopt successful approaches in the areas of research, funding, professional [...]