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Finger Lakes Wine Country named 2001 Odyssey Award Winner
August 1, 2001
Finger Lakes Wine Country has been named the 2001 Odyssey Domestic Travel Marketing Award Winner by the Travel Industry Association of America (TIA). The newly-formed destination marketing organization won the award for its development of an integrated marketing campaign to create a regional branding strategy. The campaign was so successful that, according to Longwoods International, [...]