Archives › 2001 › February
Study: Tourism approach effective, needs more cash
February 12, 2001
Leisure travelers influenced by advertising spent an estimated $52.6 million in Franklin County in 1999, a sliver of the nearly $5 billion leisure travelers dropped in the county that year. But each $1 spent on advertising generated one additional trip and $175 in spending, according to a benchmark report on the economic impact of tourism [...]