Archives › 2000 › March

CORNING — Enough with the “pork-and-beaners”; the Finger Lakes tourism industry is going after the upscale “touring vacationer.” A major shift in tourism efforts was announced Wednesday by tourism leaders in Steuben, Chemung and Schuyler counties. It is a new direction – three years in the making – that combines public and private money, stresses [...]

Consultants define, create brands to reflect unique assets Think like a tourist. What does St. Petersburg/Clearwater bring to mind? What do the names Tampa and Tampa Bay conjure? Now think like a business owner or a resident, and ask yourself the same two questions. Because image is so important to the economy, those questions are [...]