Archives › 1999 › April
$10 million emergency advertising produces big returns
April 18, 1999
The 1997 $10 million emergency advertising campaign conducted by the Hawai’i Visitors and Convention Bureau has generated 695,000 additional trips to Hawai’i and $78 million in tax revenue thus far, according to a study released by Longwoods International. In 1997, the Hawai’i State Legislature approved a special $10 million appropriation to conduct an emergency advertising [...]
Perfect together
April 3, 1999
With competition from neighboring states on the rise, New Jersey’s Division of Travel and Tourism has developed a 10-year master plan designed to grow its hospitality revenues. “This master plan provides a strategic blueprint … to promote New Jersey as a diverse destination and to encourage people to do more and make longer visits,” said [...]