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Study says ads lured many to isles
March 4, 1999
The emergency $10 million advertising campaign that the Hawaii Visitors & Convention Bureau launched in 1997 to attack a slump in tourist arrivals paid off, according to a market study. The campaign brought in an estimated 695,000 people in the following 14 months and they spent $1.1 billion in the islands, generating $78 million in [...]