Archives › 1999 › February
Maine refocuses image to stress action, not scenery
February 28, 1999
AUGUSTA, Maine — Maine is spicing up its tourism advertising to emphasize action and people rather than still-life images of rocks and lighthouses. Why the change? A study showed that the current ads portray the state as dull. “Just pretty scenery isn’t enough” to draw visitors to Maine, where tourism is the second-largest industry, David [...]
State tourism ads bring big payoff
February 26, 1999
AUGUSTA — A state advertising campaign to boost tourism produced financial returns of 18 to 1, according to state officials. The Office of Tourism said the 1997 summer and fall advertising campaigns that cost nearly $1 million generated nearly $18.8 million in state taxes during the 12-month period that ended October 1998. Sizing up tourism [...]