Archives › 1998 › October
`For every dollar the state of Maine invested last year, they got back $11 in taxes,” said Bill Siegel, whose Toronto-based firm, Longwoods International, conducts tourism research for dozens of North American clients, including the Colorado Tourism Board and the Colorado Travel and Tourism Authority. Read more …
Tourism ads yield desired results
October 5, 1998
A study of the Greater Philadelphia Tourism Marketing Corp.’s first advertising campaign found that it helped generate more than 1 million trips to the region, injecting about $97 million in new hospitality-related dollars into the local economy. That amount represented about 2.6 percent of the hospitality-related revenues generated in the region last year. In all, [...]