Archives › 1997 › November
The 1998 session of the Colorado Legislature likely will debate several proposals to provide a permanent source of state tourism promotion funds, even as the Colorado Tourism Board marshals its forces to prove the economic benefits of tourism. The CTB, reconstituted earlier this year with a one-time, $2.1 million state appropriation, recently completed its winter [...]
Tourism ad campaign paid off big time, says gleeful governor
One of the state’s most ambitious marketing campaigns produced “phenomenal” results, according to Gov. Angus King, luring an additional 320,000 tourists to Maine this summer and dumping nearly $7 million into the state treasury. The $612,000 print advertising campaign, aimed at residents in the Northeast, was responsible for about 5 percent of tourists who stayed [...]
Ad campaign brings Maine huge return in tourism
One of the state’s most ambitious marketing campaigns produced ”phenomenal” results, according to Gov. Angus King, luring an additional 330,000 tourists to Maine this summer and dumping nearly $7 million into the state treasury. The $612,000 print advertising campaign, aimed at residents in the Northeast, was responsible for about 5 percent of the tourists who [...]