Archives › 1986 › February
We could cash in on Canada’s new tourism image
February 12, 1986
Tourism Canada plans to tell Americans more about our cities and nightlife and less about our mountains and moose and that could pay dividends for Windsor’s growing tourism industry. According to a $1.2-million survey of American travellers, released Tuesday by tourism Minister Jack Murta, Canada’s major tourism strength is the fact that it’s close and [...]
Canada’s rugged image hurts tourism, study finds
February 12, 1986
Canada can capture a bigger slice of the American tourist dollar if its plays down our Mounties, moose and mountains and promotes our cities, culture and a sense of foreignness, a federal study shows. The $1-million dollar study, based on 9,000 in-home interviews with Americans last year, shatters the old assumptions that Canadians have had [...]